New at Target: defy & INSPIRE Nail Care

January 7, 2016

There is something new coming from Target in the beauty department. This will be Target's first exclusive nail brand called defy & INSPIRE, which is an affordable collection of high-shine, wear-resistant nail lacquers. It is an exclusive brand developed by Target and it will feature 38 shades with also a top and base coat. Find out more information about the line below!


The assortment is chic and versatile, featuring on-trend colors for the spring and summer. Application is easy: Just apply the “All About That Base” base coat, 2 coats of the color you choose, and then finish with the “Over the Top” top coat to extend the lacquer’s wear. Removal is easy with a regular nail polish remover. Also, the 5-free formula does not contain harmful chemicals, including DBP,
Toluene, Formaldehyde, Formaldehyde Resin or Camphor. 
defy & INSPIRE Nail Lacquer in The Hills

Each shade name is inspired by pop culture, with cheeky names that will take you on a tour of reality television. Here is a list of the names:

All About That Base Base Coat
At First Sight
Auf Weidersehen 
Bachelor
Bachelorette
Big Brother
Bridezilla
Confessional
Dynasty
Fantasy Suite
Final Rose
Gauntlet
Girls Tell All
GTL
Ladies Who Lunch
Laguna Beach
Made
Make It Work
Mom The Manager
Newlyweds
Next
Pack Your Bags
Over The Top Top Coat
Paradise Island
Pinky Swear
Real Housewife
Rich Kids
Rose Ceremony
Say Yes
Simple Life
Storm Chaser
The Hills
The Right Reason
Toddlers & Tiaras
Top Model
True Story
Tribal Counsel
XOXO
You're Going To Vegas


defy & INSPIRE will retail for $7.49 each and the collection will launch in Target stores and on Target.com beginning on Jan. 17, 2016

♥ Stephanie

Information and images provided by Target.

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