Fame takes center stage at the third annual PHAMExpo (Professional Hair and Makeup Exposition) June 27th
and 28th at the Pasadena Convention Center. Beauty industry leaders, social media
trendsetters, and renowned experts presenting and making appearances include
Lora Arrellano, who has worked with Rihanna, Roshar, world renowned makeup
artist whose work has appeared in Vogue,
Harper’s Bazaar and more, Doe Deere,
founder of cult makeup brand Lime Crime and Shalini Vadhera, bestselling author
of “Passport to Beauty” who has made appearances on CBS’s “The Early Show,” “The
Dr. Oz Show,” “E!,” NBC’s “The Today Show and
more.
