Beauty Collection’s new
Beauty Curator program is a monthly initiative that features popular
online beauty influencers. These beauty influencers will be guest
blogging about their fave beauty trends and products on the Beauty
Collection blog as well as featuring Beauty Collection products on their
own sites. More info below!
Beauty Collection will have a dedicated area on the
sales floor featuring the influencer’s fave products. A new influencer
will be selected each month to offer variety to the program. Beauty Collection
launched this program with a Cupcakes and Cocktails event at their West
Hollywood location on February 18. Dawn McCoy of BeautyFrosting.com was
announced as the first Beauty Curator starting in March. At the event,
guests enjoyed cupcakes and signature cocktails while receiving mini
treatments from brands, including Gorgeous Cosmetics, Lorac, Darphin,
Jane Iredale, Daily Concepts and Gold Sin. At the close of the event,
Stephanie Lavery of Nail IT! and NailPRO was announced as the Beauty
Curator for April.
As the premiere
specialty beauty retailer in Southern California, Beauty Collection
currently represents over 350 prestige and salon beauty brands with over
30,000 unique products chosen for their quality and distinctiveness.
Owner Shawn Tavakoli, attributes Beauty Collection’s success to its
focus on customer service and product selection that has created a large
number of loyal fans (including celebrities who visit the stores
daily). “Everyone at Beauty Collection work hard to fulfill the brand
promise, Curators in the Art of Beautiful. We
know the importance of social media and hope to utilize this program to
court the newest beauty influencers, but also with their unique
profiles, we will likely reach a completely untapped consumer,” said
Tavakoli.
♥ Stephanie
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♥