Fame takes center stage at the third annual PHAMExpo (Professional Hair and Makeup Exposition) June 27th and 28th at the Pasadena Convention Center. Beauty industry leaders, social media trendsetters, and renowned experts presenting and making appearances include Lora Arrellano, who has worked with Rihanna, Roshar, world renowned makeup artist whose work has appeared in Vogue, Harper’s Bazaar and more, Doe Deere, founder of cult makeup brand Lime Crime and Shalini Vadhera, bestselling author of “Passport to Beauty” who has made appearances on CBS’s “The Early Show,” “The Dr. Oz Show,” “E!,” NBC’s “The Today Show and more.
The expo is open to professionals, students, and the public. All ages are welcome. Education, demos, new products launches, and appearances by industry experts and social media stars highlight this year’s event. “PHAMExpo excites all the beauty senses; hair, makeup and nails. It’s the total experience,” states Ms. Morrill founder of PHAMExpo. Attendees can expect to have access to discounted beauty products, indy makeup brands not available at other shows, meet social media giants and learn from the biggest influencers in the industry. Ticket prices for a one-day pass are $50 and a two-day pass is $70. A limited amount of tickets are available at the door for $90. Tickets can be pre-purchased at www.PHAMExpo.com or at the door.
The diverse programming this year includes:
Character Conceptualization and Application with Drew Talbot & Keaghlan Ashley, both contestants on Season 7 of the Syfy channel’s “Face Off.” They will both be creating characters. This demonstration will also cover the prosthetic application process, makeup, and hair. This is a ‘can’t miss’ presentation for makeup artists looking to break into film, television, stage, and fashion editorials.
Red Carpet Makeup presented by Julianne Kaye, celebrity makeup artist whose client list includes Kelly Osbourne.
Business of Beauty, a panel with participants from Smashbox, Sexy Hair, and more.
Digital Engagement: Building a Social Media Audience, a panel featuring some of the biggest influencers and people working in the social media field.
Transformation with Roshar.
The Boys of Beauty with social media stars @PartickStarrr & @MannyMua.
Michael Vincent, celebrity photographer and founder of the Michael Vincent Academy in association with the new show “BOB” will be holding tryouts for season 1 episode 3 for makeup and hair artists. Some of the other dynamic speakers presenting at PHAMExpo this year include: AJ Crimson, entrepreneur and celebrity makeup artist; Glenda Vaquerano, Sexy Hair; YouTube sensation Jackie Aina; travel and lifestyle blogger Joe Miragliotta, @JoesDaily; YouTuber Jordan Liberty; Kelley Baker, Kelly Baker Brows; Lori Taylor, Smashbox; Megan Naik @beautybymegannaik; and media personality Stephen Dimmick. Sponsors include: Naimies Beauty Center, BoxyCharm, Crimes of Beauty, CROC USA, FameBit, Michael Vincent Academy, founded by celebrity photographer, Michael Vincent, and the TNT Agency. A complete list of presenters for the Main Stage, Focus Stage and Master Classes is on the website.
About PHAMExpo: Professional Hair and Makeup Exposition (PHAMExpo) is the ultimate event for savvy beauty professionals, students, and anyone interested in the latest trends for hair and makeup. With leading brands, the latest products, and the hottest new treatments under one roof, PHAMExpo is the best place to brush up on all things beauty. It is open to the public, but also hosts a PRO only time with special discounts to Professionals. More information is available on www.PHAMExpo.com and social media; Instagram and Facebook, Pinterest, and Twitter.
I am very excited to be able to do a giveaway for a pair of 2 day passes to PHAMExpo! Just use the Rafflercopter widget below to enter. This giveaway is only open to those in the U.S. and you must be able to attend PHAMExpo June 27th and 28th. Please don't enter unless you are able to get to the show. Winner will be notified by email. Good luck! :)