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New! BETTY BOOP™ X IPSY Beauty Collection

September 23, 2019

 IPSY, the largest beauty subscription in the world, in collaboration with King Features Syndicate, a division of Hearst, and Betty Boop proprietor Fleischer Studios, unveiled a line of Betty Boop inspired cosmetics and accessories today.  In supporting their mission of inspiring individuals around the world to express their unique beauty, IPSY has developed a limited edition line of fun and flirty products to be included in an upcoming subscription box featuring the always glamorous icon, Betty Boop. 


The BETTY BOOP™ x IPSY Collection features a robust 
line of 13 Betty-approved items including:

* Signature Betty red lipstick shades and finishes in matte Boop-Oop-A-Doop™ ($14), satin Mauve it, Baby ($14), satin Hotsy Totsy ($14) and shimmer All Jazzed Up ($14) shimmering lip glosses
 
* Knock-out eyeshadow shades in That's So Betty ($30) eyeshadow palette or single shadows in Flip Your Lid ($8) and Up Past Midnight ($8)
 
* Bold liquid eyeliner in Drawn to You ($16) and daring mascara in Blink and Wink ($12) to complete a bold and fearless look
 
* Dazzling nail polish in Little Red Dress ($8)

"Betty Boop is a timeless beauty and fashion icon, and we are so excited by the collection with IPSY, a brand that is all about confidence and being bold – just like Betty," said Carla Silva, VP and GM, Global Head of Licensing for King Features. "We are thrilled by this latest collaboration and bringing Betty's signature look and feel to new beauty consumers."
 
"Betty Boop is one of those iconic female figures that spans multiple generations," said Jenna Habayeb, IPSY's Chief Brand Officer. "She translates so naturally into beauty, and we're thrilled to bring this collection to our members."
 

The BETTY BOOP™ x IPSY collection will be available in IPSY's October Glam Bags and for purchase on IPSY.com from October 1 - 31 or until the collection sells out.



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