COVERGIRL® GETS READY TO ROCK WITH P!NK:
THE NAME THAT’S SURE TO BE THE HOTTEST SHADE THIS SEASON!
Musician, mother, risk-taker, rocker, in-your-face cool girl is the newest COVERGIRL
P!nk set to release new album, The Truth About Love, on September 18th
August 6, 2012 — HUNT VALLEY, MD — COVERGIRL
believes in beauty with an edge. Now, the makeup with attitude meets
the rock star with attitude: P!nk! In her new role as a COVERGIRL,
P!nk’s going to dare every woman to take more beauty chances and join
her in kicking traditional conventions to the curb. The artist recently
wrapped her first print advertising campaign with the brand, which will debut in Fall 2012.
Fresh off the heels of putting the finished touches on her new album, The Truth About Love,
P!nk exemplifies what it means to be a true COVERGIRL. She’s got her
own individuality and never settles for conforming to a single beauty
standard. “I have a lot to celebrate. I called my new album The Truth About Love,
and the truth is that I have my beautiful family and baby girl, my new
music, and now my partnership with COVERGIRL to love,” said P!nk.
“Joining a group of women who have always inspired me –to laugh out
loud, let my guard down, or play around with my beauty look – is such an
honor.”
“P!nk
is a powerful and provocative role model, who has always been an
advocate of individualism and making no apologies for who you are,” said
Esi Eggleston Bracey, VP and General Manager, COVERGIRL Cosmetics.
“That combination of irreverence and integrity is exactly what the
COVERGIRL brand loves about her and identifies with.
We have admired P!nk’s art and her attitude for years! We love the
energy and confidence that she radiates, and the fact that inside and
out she’s as cool as she looks. She’s an awesome addition to our
COVERGIRL family.”
Throughout
her career, P!nk has built a reputation for being a fearless, fun
innovator: so it’s fitting that later this fall, as the first chapter of
her COVERGIRL story, the singer will be the face of a bold new mascara
innovation from the brand. In the months ahead, P!nk will debut many
more surprising new beauty looks on her lashes, lips and everything in
between.
Since
its introduction in 1961, the COVERGIRL brand has been a pioneer in
providing women with the makeup tools to rock their everyday cover
moments. The long list of famous COVERGIRLs has included Christie
Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly
Sims. The current roster of COVERGIRLS includes such icons as Sofia
Vergara, Queen Latifah, Drew Barrymore, Ellen DeGeneres, Taylor Swift and Team USA Athletes Jennifer Kessy and Marlen Esparza.
Visit www.covergirl.com for more information on COVERGIRL’s extensive lineup of products for women of every age. Like CG on facebook.com/covergirl, and follow the brand on Twitter at twitter.com/covergirl.
Press release information and pictures provided by company PR.
http://goo.gl/ICGDw
ReplyDeletenow this is something new <3
ReplyDeletePINK?!??? But wasn't she vegetarian? And still, there she is, supporting a company that test on animals? WTF...
ReplyDeletePINK?!??? But wasn't she vegetarian? And still, there she is, supporting a company that test on animals? WTF...
ReplyDelete