Las Vegas, NV (April 18, 2012) – The Discover Beauty program, an exclusive initiative of Cosmoprof North
America (CPNA), returns for its sixth successful year of matching leading
retailers with emerging beauty brands in 2012. Companies from all over the
world must be selected to participate in Discover Beauty, ensuring an exclusive
array of unique, cutting-edge brands that are sure to be the "next big
thing." For these brands, CPNA show organizers arrange pre-scheduled sales
meetings and events with important retailers, although, all show visitors are
invited to discover these brands. CPNA
is proud to announce the initial Discover Beauty line-up for 2012, which
include: GOLDFADEN MD, Hevia Skin
Science, Layla Cosmetics, KARORA Cosmetics, Marula The Leakey Collection, Niki
Saint Pierre Botanical Cosmeceuticals, Recipe for men and TEMPTU.
Discover Beauty participants are
provided with high-profile visibility and key placement on the show floor to
help ensure they receive a high return on their investment, which translates
into strong retail buyer partnerships. In addition, they’re guaranteed
one-on-one pre-scheduled appointments with specialty retailers on the first day
of the show.
The Discover Beauty Affiliates are Layla Cosmetics, KARORA Cosmetics and
TEMPTU. These specific brands have limited distribution and are now working
toward continuing to increase their exposure nationally and internationally. These
brands receive the same key exposure on the show floor as the other Discover
Beauty brands, although, affiliates are not guaranteed pre-scheduled meetings
by CPNA show organizers.
All Discover Beauty brands are
automatically enrolled for the 2012 Discover Beauty Award. This award is given
to one brand, which is recognized for its creativity in concept, packaging and
overall ability to succeed in this competitive retail market. The winner is
selected by industry influentials, beauty editors and participating retailers.
The Discover Beauty Award winner will be announced on the evening of Sunday, July 22, 2012, as part of a
private reception.
Below is the initial list of the 2012
Discover Beauty exhibiting companies:
GOLDFADEN
MD – USA
GOLDFADEN MD is the only physician strength,
dermatologist developed, natural skincare line in the industry. The highly
efficacious, non-prescription skincare solutions utilize state-of-the-art
technologies with active plant cells and anti-oxidant rich botanicals. GOLDFADEN
MD’s problem-solving skincare remedies target a range of specific skin concerns
inspired by treatments developed in Dr. Goldfaden’s South Florida dermatology
practice.
goldfadenmd.com
HEVIA
SKIN SCIENCE – USA
Created by Oscar Hevia, MD, cosmetic dermatologist and
founder of The Hevia Center for Research, the Hevia Skin Science line uses
scientifically formulated active ingredients to help prevent skin aging and
encourage rejuvenation. Highly effective and innovative, this line also
contains proprietary, patent-pending and exclusive ingredients.
heviaskinscience.com
LAYLA
COSMETICS – ITALY
Layla Cosmetics has been
creating trend setting and cutting edge products from Milan for over 70 years.
Fusing the latest in technology along with an Italian fashion influence, Layla
reveals their newest collections for the first time to the U.S. market
unveiling ground-breaking innovation and nail art to the industry.
luxcongroup.com
KARORA COSMETICS – IRELAND
Irish beauty
brand KARORA, offers modern women a glamorous choice in the natural beauty
category with a true skin caring approach to faux tan. KARORA’s botanical
bronzing collection delivers World first custom colour technology, with natural
and organic bronzing formulas enhanced with signature ingredients of açaà berry
and argan that provide intense skin treatments. This is pure bronzed perfection
with a botanical twist at luxe for less price points.
karoracosmetics.com
MARULA THE LEAKEY COLLECTION – USA
Marula The Leakey Collection, is an oil that boasts
higher levels of antioxidants than Argan or Grape Seed Oil, offering better
absorption and hydration. Clinically-proven and physician-endorsed, this product
offers superior protection against environmental stressors and damaging free
radicals, which can lead to signs of premature aging. marula.com
NIKI
SAINT PIERRE BOTANICAL COSMECEUTICALS – USA
Niki Saint Pierre Botanical Cosmeceuticals is a
groundbreaking facial skin care line of intensive overnight treatments that support
the skins natural functions, restores nutrients and revitalizes suppleness. Free
of parabens, mineral oil, synthetic fragrances and coloring, the end result is
a healthy, radiant and youthful look.
nikisaintpierre.com
RECIPE
FOR MEN – SWEDEN
Created by men specifically for men, Recipe for men is
pure hydration and energy for the skin. Developed in the harsh
winters of Scandinavia, the formulations are carefully selected to fit a man’s
needs. With oil-free textures that guarantee quick absorption and
minimize shine, Recipe for men stands for logical skincare without fuss.
recipeformen.com
TEMPTU
– USA
TEMPTU, the leader in AIRbrush Makeup was founded in
1981. With the introduction of the AIRpod Makeup System, TEMPTU has
revolutionized makeup application for every woman – it’s fast and easy to use,
and in just three steps and less than three minutes, you get results that are
truly flawless.
temptu.com
Cosmoprof North America will take place July 22 - 24,
2012 at the Mandalay Bay Convention Center in Las Vegas, NV. for more information, visit cosmoprofnorthamerica.com and Facebook.com/cosmoprofnorthamerica
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