Event Recap: ISSE in Long Beach

January 31, 2011

I was able to attend the ISSE (International Salon and Spa Expo) in Long Beach today. This was my first time and I was super excited to be there. They have everything you can think of in the Hair, skin, and nails world. So many brands were there like China Glaze, OPI, Essie, NYX Cosmetics, Orly, and more. Here are a few pictures, feel free to click them to make them bigger:
Overall Trends: Smoothing services continued to be popular with more brands introducing a smoothing service treatment and/or featuring new ingredients to improve existing formulations. Colorful, spineless feathers that attach to the hair and can be blow dried, flat ironed, and dyed were a big hit with many stylists using them for a perfect accent piece. Argan oil from Morocco continues to remain popular and is being used in a wider array of beauty products from skincare to styling tools.

 I just wanted to share some pictures of the show and want to thank ISSE for inviting me to go, it was amazing! Of course I shared a picture on twitter of what I bought. I did buy a few things to giveaway also. Didn't want to forget my readers! ;) More info on the February giveaways in another blog post soon!

♥ Stephanie

1 comment:

  1. wow lucky you :D
    the picture look amazing!


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