Beauty Collection’s new Beauty Curator program is a monthly initiative that features popular online beauty influencers. These beauty influencers will be guest blogging about their fave beauty trends and products on the Beauty Collection blog as well as featuring Beauty Collection products on their own sites. More info below!
Beauty Collection will have a dedicated area on the sales floor featuring the influencer’s fave products. A new influencer will be selected each month to offer variety to the program. Beauty Collection launched this program with a Cupcakes and Cocktails event at their West Hollywood location on February 18. Dawn McCoy of BeautyFrosting.com was announced as the first Beauty Curator starting in March. At the event, guests enjoyed cupcakes and signature cocktails while receiving mini treatments from brands, including Gorgeous Cosmetics, Lorac, Darphin, Jane Iredale, Daily Concepts and Gold Sin. At the close of the event, Stephanie Lavery of Nail IT! and NailPRO was announced as the Beauty Curator for April.
As the premiere specialty beauty retailer in Southern California, Beauty Collection currently represents over 350 prestige and salon beauty brands with over 30,000 unique products chosen for their quality and distinctiveness. Owner Shawn Tavakoli, attributes Beauty Collection’s success to its focus on customer service and product selection that has created a large number of loyal fans (including celebrities who visit the stores daily). “Everyone at Beauty Collection work hard to fulfill the brand promise, Curators in the Art of Beautiful. We know the importance of social media and hope to utilize this program to court the newest beauty influencers, but also with their unique profiles, we will likely reach a completely untapped consumer,” said Tavakoli.