Every year that I attend ISSE Long Beach, it seems like it just gets bigger and better! This year it was an amazing show and I’m so lucky to have been apart of it through the Blogger Cafe. I was able to meet with some amazing companies and walk around the show floor seeing what was new with the beauty world. See more photos below!
I walked around the show floor and was even able see some fellow blogger lovelies: Olivia, Alyson, Mai, and Romy.
Jessica launched Phenom at ISSE, which is a three-step system to get a gel-like mani without any UV light. The polish is made to last up to 10 days and you can take it off easy with regular nail polish remover. I have a few shades so I will have a review in a few weeks once I have tested it out.
Orly has a new smudge-resistant 2 step polish system that will last for up to a week. This also launched at ISSE and I'm really intrigued to see the results and if it really is smudge-resistant. You can bet I will have a review soon!
|Morgan Taylor's new Cinderella Collection|
They had a Beauty Bar that ISSE attendees had the opportunity to hand-select five deluxe product samples from select ISSE exhibitors in exchange for a donation to the PBA’s CUT IT OUT®: Salons Against Domestic Abuse charitable program. I love when they have the Beauty Bar and it's a great way to sample some great products.
I will have more posted about products that were from ISSE in their own posts soon. It was a great show and I look forward to seeing what ISSE comes up with in the future.